Step 1 of 4
Get it ranged
We take your range to the people who decide: the groups, the buyers and the store owners. If it needs to sit in a distribution centre to work, we sort that out first.
The link between your product and sales
Your product on the shelf.
Then off the shelf.
A national field team, an in-house call centre and 25 years on both sides of the counter, getting brands ranged and selling in Australia’s independent supermarkets.
IGAFriendly GrocersFoodworksDrakesRitchiesIndependent supermarketsMSO groups
- In FMCG. Coles, Woolworths, then his own store.
- 0 yrsIn FMCG. Coles, Woolworths, then his own store.
- Staff managed across that career.
- 0+Staff managed across that career.
- Brands ranged into independent grocery right now.
- 0Brands ranged into independent grocery right now.
- People who ring the stores and walk the aisles.
- 0People who ring the stores and walk the aisles.
Who we work with
Two sides of the same aisle.
A supplier wants distribution. A store owner wants something worth putting on the shelf. Ace Retailing sits in the middle and is useful to both. Pick your side.
You have a good product and no way onto the shelf.
The independents are the most winnable channel in the country and the hardest to cover, because it is hundreds of separate decisions instead of one. We already have those relationships. We make the calls, we walk the stores, and we report back on what actually happened.
- Ranged into the groups and the wholesale distribution centres
- Store level ordering through our own call centre
- Field visits, shelf space, tickets and promotions
- Honest reporting on what sold and what did not
How it works
Ranged is the start, not the finish.
Plenty of products get listed and then quietly delisted nine months later because nobody went back. Here is the order we work in.
Step 2 of 4
Get it ordered
The call centre works through the store list. Not a mail out and a hope. A person on the phone, talking to an owner who already knows us.
Step 3 of 4
Get it on the shelf
Ordered is not the same as ranged. The field team walks the store, finds the space, puts the stock out and makes sure it is priced and ticketed.
Step 4 of 4
Keep it selling
We come back. Reorders, ranging reviews, promotions and the awkward conversation when something is not moving. That is the part most agencies skip.
The range
25 brands, across five parts of the store.
Order forms used to be a folder of downloads. Now they open in the browser, on the phone, in the aisle.
Selling into independents right across Australia
- IGA
- Friendly Grocers
- Foodworks
- Drakes
- Ritchies
- Independent supermarkets
- MSO groups
In their words
What people in the trade say.
I have known Steve Smith for a number of years, both as a colleague and a customer, in our ever changing world of FMCG. Steve is a go getter, he never stops. He has energy and enthusiasm unmatched, he is a straight shooter and will tell you as it is, not common practice in today's market. I am confident Steve will deliver positive results for any business that he aligns with.
The team
Nine people who know the stores by name.
Steve Smith
Founder
Regan
Sales & Training Manager
Resh
Sales & Key Accounts
Carrie
Client Communications
Kathy
Retail & Customer Service
Tell us about the product.
We will tell you straight whether it will sell.
No pitch deck required. A phone call and an honest read on whether the independent channel is right for what you have made.